01
AGREE ON THE FIT.
Define your service area, project types, homeowner criteria, and estimate availability together before campaigns begin.
SHARED STARTING POINTFOR RESIDENTIAL ARTIFICIAL-TURF INSTALLERS
THE RIGHT
HOMEOWNER.
THE NEXT
ESTIMATE.
Turn interest in a better yard into qualified estimate conversations. We’re building an appointment service for installers who take on full-yard conversions and substantial pet-yard projects.
An introductory conversation. A clear look at the fit.
+ A BETTER STARTING POINT
QAO / APPOINTMENTS
YOUR NEXTESTIMATE.
ON-SITE ESTIMATE
Illustrative appointment
Illustrative appointment
THU2:00 PM
PROJECT TYPEFull-yard turf
Full-yard turf
conversion
Homeowner fit✓
Service area✓
Project scope✓
A CONVERSATION WORTH HAVING ↗
QUALIFY FIRST.THEN SCHEDULE.
Final qualification criteria will be agreed together.
THE PROPOSED MODELPAY FOR QUALIFIED ESTIMATES
PAY FOR QUALIFIED ESTIMATES
THAT ACTUALLY TAKE PLACE.
You fund the advertising separately. The agency fee would apply per qualified estimate appointment that takes place.
Pricing, qualification, minimum commitments, and cancellation terms are agreed in writing before work starts.
01 / THE PROCESS
FROM FIRST INTEREST
TO YOUR NEXT ESTIMATE.
Start with a shared definition of a good fit.
Build the appointment process around it.
02
ATTRACT INQUIRIES.
Use Facebook and Instagram campaigns to reach homeowners considering a turf project, with ad spend funded by you.
FACEBOOK + INSTAGRAM03
QUALIFY. SCHEDULE.
Check inquiries against the agreed criteria and arrange estimate appointments around your availability.
FIT BEFORE A CALENDAR SLOT04
YOU TAKE IT FROM HERE.
Conduct the estimate, recommend the right installation, and handle the quote, follow-up, and sale.
YOUR EXPERTISE. YOUR SALE.This is the intended workflow. An appointment is an opportunity to estimate a project, not a promise of a sold job.
02 / CLEAR RESPONSIBILITIES
WE WORK ON
THE APPOINTMENT.
YOU WORK ON
THE PROJECT.
A useful partnership starts with knowing who does what.
QAO
THE INTENDED AGENCY ROLE
Campaign setup and management, inquiry qualification, and estimate scheduling against the criteria we agree on.
YOU
THE CONTRACTOR’S ROLE
Fund ad spend separately. Supply project photos and service details, keep estimate availability current, conduct estimates, and handle sales and installation.
US
DECIDE TOGETHER, IN WRITING
Qualification criteria, attendance verification, appointment fees, minimum commitments, cancellation terms, and any guarantees before work starts.
03 / OUR INITIAL FOCUS
BUILT AROUND
INSTALLERS WHO
THINK BIGGER
THAN A PATCH.
We’re looking to speak with dedicated residential artificial-turf installers in the US. This is our initial niche as we develop the service.
Sound like your business? Let’s talkFULL-YARD CONVERSIONS
Residential projects that replace a meaningful portion of a homeowner’s existing yard with artificial turf.
SUBSTANTIAL PET YARDS
Purpose-built pet areas where scope, drainage, preparation, and installation quality matter.
READY TO RUN THE ESTIMATE
A defined service area, the capacity to take on projects, and an owner or estimator who can attend appointments and follow up.
Initially less suited to turf supply only, small repairs, or general lawn maintenance.
04 / STRAIGHT ANSWERS
GOOD QUESTIONS.
CLEAR EXPECTATIONS.
The offer is still being developed.
Here’s what we can say today.
What makes an appointment “qualified”?
The criteria would be agreed with you before campaigns begin. They may include homeowner status, location, project type and scope, and readiness for an estimate. No final criteria or thresholds have been set.
Do I pay for a booking or an attended estimate?
The proposed agency fee is per qualified estimate appointment that actually takes place. How attendance is verified and how cancellations, reschedules, and no-shows are handled still need to be agreed in writing. Advertising spend is funded by you separately.
Who pays for Facebook and Instagram ads?
You fund the advertising separately from any agency appointment fees. Qualified Appointments Only does not promise to fund your ads. The advertising budget and payment setup would be discussed before work starts.
What does the service cost?
Pricing and minimum commitments are not finalized. The intended model is an agency fee per qualified estimate that takes place, with contractor-funded advertising spend separate. Any commercial terms must be reviewed and agreed before starting.
Are appointments or sold jobs guaranteed?
No appointment volume or sales guarantee is offered. An estimate appointment does not guarantee a sold job. You handle quoting, sales follow-up, and installation; any future guarantees would need separate review and agreement.
What happens on the introductory call?
We talk through your service area, typical projects, estimate process, capacity, and advertising expectations. We’ll explore whether the proposed approach fits your business and identify what would need to be agreed before working together.
START WITH A CONVERSATION
GOOD FIT?
LET’S FIND OUT.
Tell us what you install, where you work,
and what a worthwhile estimate looks like to you.